CHALLENGE

Several years ago, Castrol disrupted the oil change industry with the successful E-Pack innovation. Inevitably, many competitors followed suit with their own version of a modular oil dispensing unit (bag in a box).

APPROACH

Castrol challenged us to come up with the next innovation in the oil changing experience. Our solution had to satisfy, not only the business and operational needs, but it also the user (tech) needs as well as deliver credibility to the consumer. By using the same principle as a water cooler, our design increases speed of dispensing, eliminated cross contamination of oil grades and delivered an elevated expression through its design language.

IMPACT

A successful product launch and positive user reviews has lead to the adoption of this new system in shop nationwide.