make it matter
I believe products should earn the right to be in people's lives by delivering daily moments of joy. This can be achieved by mining actionable insights, brand conscious aesthetics, thoughtful functionality, category relevance and unconventional inspiration. The culmination of which, should result in meaningful product experiences that form endearing connections to your brand.
For the past 15 years I’ve lived in the intersection of branding and innovation, designing products and experiences that combine the design thinking process with brand building fundamentals. If you are a creative leader whose team is at capacity or looking for a subject matter expert to round out your professional disciplines, let’s connect and discuss how I may be of service.
Bio
Based in Cincinnati Ohio, Aldo Barreto is the founder and principle Industrial designer at Aldo Barreto Design LLC. In his previous role as a creative director for LPK (a branding and innovation consultancy), he amassed 14 years of experience translating brand, design and innovation strategies into meaningful product experiences for fortune 100 companies. Since 2009, Aldo has collaborated with multidisciplinary experts and has executed with excellence, projects large and small.
His expertise includes: pipeline innovation, new product development, visual brand language creation, structural packaging design, technical integration and experiential design.
Aldo holds a BFA in industrial design from the College For Creative Studies as well as a BFA in Visual Arts from the University of Windsor. In addition to running his business, Aldo is an adjunct professor at the University of Cincinnati’s College of Design, Architecture, Art and Planning (DAAP), where he helps prepare the next generation of industrial designers. Finally, when he’s not working or teaching, you can find him in his woodshop making furniture.
