Product Innovation
New Product Development
Grounded in the design thinking process, ABD can help bring your product idea to life. Be it a product line extension or your very first invention, we can go from concept to design intent and from prototype to consultation with your contract manufacturer.
Visual Brand Language Strategy
Translating your brand values and assets into a visual language brings cohesion to your product lines. This results in rapid association with your brand and what it promises. ABD can help you create a unifying VBL strategy to help with your positioning in the category.
Pipeline Innovation
Filling the pipeline is no easy task, but when a brand has a clear purpose and willingness to uncover unmet needs, white space or a new context for a proprietary technology, setting priorities becomes much clearer. ABD can help you generate and prioritize product ideas for the now, near and next.
Technical Integration
Sometimes products need an aesthetic update without reinventing internal components. Category norms may be evolving, intuitive interaction may be lacking or brand relevance may be absent. Whether it’s B2B or B2C, we can help you elevate your products aesthetics to match your aspirations in the category.